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Monday Muddle: affect, effect

Monday Muddle

By far the most common uses of affect and effect are affect as a verb and effect as a noun. The memory trick I use to help keep them straight is that affect is an action and starts with A. A is for action. Effect is a consequence or end result. E is for end. And if you have trouble remembering which is which, I would recommend trying to avoid the less common versions.

Monday Muddle affect: (verb) to alter; to change; to make a difference to; to sway the emotions of; (noun) facial expressions, gestures, vocal sounds that display emotion, often insincerely effect: (noun) end result; consequence; change resulting from an action or other cause; used in the term "special effects": (verb) to cause something to happen; usually used in the expression "to effect change"