advise: (verb) to give counsel, tips or suggestions advice: (noun) the counsel, tips or suggestions that are given If you want the verb–the word that represents the action–spell it with an S. If you want the noun, spell it with a C.
lightning: (noun) a bolt of electrostatic discharge that occurs in the sky during a thunderstorm e.g. thunder and lightning lightening: (verb) making less heavy; making less dark or less dense in colour e.g. lightening the load
pair: (noun) a set of two identical, similar, or coordinating items pare: (verb) to cut away the outer layer or edge (with a paring knife); to reduce (used in the expression “pare down”) pear: (noun) a fruit
strait: (noun) a narrow body of water that connects two larger bodies of water Used in the expression “dire straits” straight: (adjective) (adverb) moving in one direction; level; upright; not crooked, curved, or bent NOT used in the expression “dire straits”.
grammar: (noun) the study of the structure of language, word order, and how words change (according to tense, for example); the system of rules that guides the use of language; a book about grammar grammer: (noun) an affectionate term for someone who uses Instagram (who may or may not care …
By far the most common uses of affect and effect are affect as a verb and effect as a noun. The memory trick I use to help keep them straight is that affect is an action and starts with A. A is for action. Effect is a consequence or end result. E is for end. And if you have trouble remembering which is which, I would recommend trying to avoid the less common versions.